RTL WINS COMMUNICATION AND PUBLIC RELATIONS AWARD OF EXCELLENCE FOR SECOND CONSECUTIVE YEAR
Longueuil, May 20, 2021 – On Wednesday, May 19, during a virtual presentation, the Société québécoise des professionnels en relations publiques (SQPRP) awarded the Réseau de transport de Longueuil (RTL) the silver medal in the category “COVID-19 strategic communication campaign.”
Activities disrupted by the pandemic
Like everyone else, the RTL was hit hard by the COVID-19 pandemic in March 2020. In addition to introducing health measures for employees and the public, the RTL had to adjust to its users’ new travel habits and routines. It’s important to remember that the first case of COVID 19 identified in Québec turned out to have ridden on an RTL bus—a fact that spurred the organization stay ahead of the curve when it comes to fighting the pandemic.
“Safety onboard our vehicles is a priority for our users and for the RTL. Our teams had to quickly adapt our methods and services early on in the pandemic to make sure our users were safe. Our employees came up with very creative and original communications to let our users know about the measures in place,” said Jonathan Tabarah, Chairman of the RTL Board of Directors. It should be noted that no outbreaks have been reported on the RTL bus network or among its employees.
A makeover for communications with employees and users
The RTL also stepped up its communication efforts during the pandemic. As a result, new communication tools were developed, including an online platform for employees and innovative advertising campaigns for users, all of which have allowed the RTL to keep the lines of communication open with its target audiences.
“The past few months have called for flexibility, adaptation, and reinvention at all levels of the RTL, in particular, our communications with our users and our employees, whom I would like to thank for continuing to trust in us during the pandemic,” said Tabarah.
About the RTL
The Réseau de transport de Longueuil (RTL) is the main transit provider for individuals within the five cities that comprise the Agglomération de Longueuil.
The third-largest public transit organization in Québec, the RTL operates a network of 793 kilometres. With some 1,100 employees, the RTL is a major employer that contributes to the economic vitality of the region.
Ever receptive to its users, the RTL plays a key role in the lives of the people and the communities it serves by providing solutions that are efficient, innovative, and adapted to the evolving needs
of its clientele. Improving quality of life for the citizens of the Agglomération de Longueuil is a top priority for the RTL.
About the SQPRP
The SQPRP is an association of public relations professionals that advocates for the professional and ethical nature of their work. The SQPRP awards of excellence celebrate outstanding public relations campaigns and internal and external communication tactics throughout Québec.